
Janne Smith

My Mission
is to help people achieve growth and success in a way that is sustainable, fulfilling, and makes you want to leap out of bed in the morning ​
"People rarely succeed unless they have fun doing it" - Dale Carnegie
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About Me
When I began my career at Google, I thought I had it all figured out.
On the outside, it was the “dream job.” But inside, something always felt a bit off. It was a highly privileged place to be. Once I started questioning things, I knew it was time to leave the 'Google bubble', and go view the world from a different viewpoint.
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I packed up, moved to London, and joined a start up.
Over the next 7 years, I moved through multiple roles, companies, and industries. Across cultures and corporate environments that often felt misaligned with who I really was.
I experienced burnout, the sting of being laid off (twice in two years), and the constant churn of interviews on both sides of the table.
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I know what it feels like to feel like you are "failing" at your career. Not heading in the direction you thought it was supposed to.
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At times, the exhaustion and uncertainty have been overwhelming. To the point where I could barely get myself out of bed. Anxiety and constant over-thinking. Worrying and questioning. But.. "what if".
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Overcoming failure and setbacks is part of the process of getting to where you want to be.
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It wasn't easy, but those experiences also shaped me. I had to dig deep for my resilience, build self-awareness, unlearn old patterns and beliefs. And rediscover what an authentic and aligned life looks like to me.​​
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The turning point came when I finally invested in personal coaching. At first to survive my burnout. And later Life Coaching to find out what I truly wanted to do. Over the years I've had multiple coaches supporting me through a specific part of my journey. And it's not been straightforward.
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Coaching has helped me gain clarity on what mattered most, build the courage to make decisions true to me, and learned to take small, consistent steps that compounded into real change. Creating the kind of life that to me feels meaningful, fulfilling, and energising.
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Today, I help others navigate change, gain clarity, and design lives and careers that excite them.
No one else can define your path. Only you can. Sometimes, you just need the right support to find it.
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My Creditations
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12+ years as a Sales and Marketing Executive at Google, GoCardless, and multiple start-up environments
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Professional Life Coach
Accredited Diploma in Professional Life Coaching; by Courage Coaching Academy and Nina Madden 2023
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NLP Master Practitioner
NLP Practitioner Certification: by The Courage Coaching Academy and Nina Madden 2023, accredited by the ABNLP and trainer members of ANLP
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Plant Based Nutrition Certified Professional
By eCornell: Dr. T. Colin Campbell, Center for Nutrition Studies


